What is Backlink in SEO? Why is it important for SEO?

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What is Backlink in SEO

A backlink is a link on another website that points to your site. Search engines see these links as endorsements from other websites, which can drive more organic traffic and help improve your ranking in search results. Backlinks are crucial for improving your online presence. They also show users you’re an authority in your field, which can lead to more people trusting you and visiting your site.

There are different types of backlinks, each with its importance. It’s important to know what kind of backlinks you need before you start building them. In this article, we’ll cover some basic information about backlinks.

Why Backlink is Important?


If you’re running a website, you should already know what a backlink is and why they’re important. If you don’t, then let’s quickly go over what backlinks are and why they’re so important for your website.

A backlink is simply a link from one website to another. The number of backlinks that a website has is one of the key factors that search engines use to determine how popular and relevant a site is. The more backlinks a site has, the more popular and relevant it is likely to be.

There are two types of backlinks: DoFollow and NoFollow. This helps to improve the linked site’s search engine ranking and they can help to increase traffic to the linked site. We’ll discuss further about DoFollow and NoFollow in detail.

So why are backlinks so important? Because they’re one of the key factors that search engines use to determine the popularity and relevance of a website. The more backlinks a site has, the more popular and relevant it is likely to be.


Every website’s goal is to rank high in search engines, such as Google. To make it to that coveted first page, you need backlinks. These are links coming into your site from other websites, and they’re a surefire way to boost your ranking.


Backlinks are how search engines—and other sites, like Wikipedia—discover your website. If you want people to be able to find your website online, it’s crucial that you build backlinks.

Search engines prefer DoFollow links—meaning they follow a particular set of rules and guidelines that help determine their authority and importance on a specific topic. But NoFollow links are important too!

Informational and Transactional

What is a backlink? A backlink or inbound link is a reference that directs traffic from one site to another. To understand how links are generated, you first need to know about sites and pages.

Websites can be categorized into two types: informational and transactional. Informational sites provide content (articles, videos, information) on their web pages that’s relevant to their targeted audiences who are interested in knowing more about specific topics.

Referral Traffic

Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain. When someone clicks on a link to your website, you get referral traffic.

How to Check Backlink

You can also see how many backlinks a website has by viewing its Link Metrics or doing a Google search. If you go to a competitor’s website and type in their web address, Google will show you how many backlinks they have along with other information.

How to Check Backlinks in Google Search Console

Google Search Console is a free service from Google that allows you to keep track of how your website is performing in search results, find and fix any errors or broken links and check which keywords are leading users to your site. Among other things, it provides information about which pages on your site have backlinks. Follow these steps

#1. Open Google Search Console

Search cONSOLE

#2. Scroll down to get links menu


#3. Click on links. And check your external and internal links

External Link

Third-Party Backlink Checker

While you don’t need to spend an exorbitant amount of money building your backlink profile, it is important to know where your links are coming from and what others are saying about them.

A third-party backlink checker can not only help you with that but can also tell you if any shady practices have happened with your site in the past. You may even find a few new link opportunities here and there, after all, who doesn’t love links?

So, I have one best backlink finder “Aherfs”

#1. Open Aherfs or search for Aherfs backlink checker


#2. Search your or competitor domain and get analysis.

Your Competitor

What makes a backlink good

Backlinks are simply links pointing back to your website. If someone has linked to your site, it’s because they think you have something worthwhile for their readers. You can help your rankings by building backlinks so that other search engines like Google know how important your site is to web users. However, some things make a backlink good and bad, including where a link points from and how high on a page it appears.

Backlink Authority

One type of backlink is called backlink authority. Backlink authority refers to a website that already has many backlinks to it and thus passes some link-juice (authority) to a new site when they link to it. A link from an authoritative website can substantially increase your search engine rankings.


Backlinks are important to your website. Backlinks sometimes referred to as inbound links, are when a third-party site creates a link back to your website. These links boost your website’s credibility and overall value in search engine results pages (SERPs). By writing content that others want to link back to and sharing it on social media, you’ll create backlinks naturally. Alternatively, you can hire a company that will do this for you for a fee.


When you start ranking well in Google and other search engines, you’ll notice that your website will get new visitors who are arriving directly because they searched for a certain phrase. These direct visitors are referred to as referrals or direct traffic. One simple and effective way to keep gaining new referrals is by building backlinks. Backlinks are incoming links from websites that include a specific keyword phrase used in one of their posts or pages.

What types of links are Valuable

There are three main types of links to your website;
#1. Deep Links – These are links that link directly to a specific web page on your site.
#2. Outbound Links – These are links that take you away from your website, either to other websites or to other pages on your own site.
#3. Inbound Links – These are all links that point back to your website from another location.

The Link came from trusted website

Creating backlinks to your website is one of the best things you can do if you want to boost your website’s search engine optimization (SEO). Creating backlinks that come from trusted websites is particularly important. If people find your links on sites that are spammy or irrelevant, then it could hurt your website’s rankings rather than help them. Look for reputable sites in your niche, and work with those owners to get links to your site.

Must Include a targeted keyword

Use keywords once at the start of the paragraph, twice in the middle, and three times in the end. Only use it once per sentence and be sure to vary it so that you don’t sound like a robot. Titles also need to include targeted keywords (backlink) as well, but these can be used anywhere within the title as long as the target keyword appears in the title.

The site linking your page is topically related to your site

This is probably obvious, but your link from another site should be relevant to your content. For example, if you run a pet store website, it wouldn’t make sense to get links from sites about gardening. Tying back to our earlier idea—your link shouldn’t send web users on a wild goose chase through irrelevant content.

The link must be do-follow link

If you want people to follow your links, you need to offer them something in return. Google will consider two types of links—follow and nofollow—for ranking purposes. A do-follow link, often displayed as a blue underlined hyperlink that leads to a web page or an image, is one that Google will take into account when it’s deciding whether your site deserves a higher spot in its search results.

Mainly two types of backlinks? Which one is more Important?

There are two main types of backlinks. One is dofollow link, and another is nofollow link. Basically, Dofollow means that whenever you click on a linked website, you will be redirected to another site. NoFollow means when you click on a linked web page then it won’t take you to another website directly. NoFollow link does not have any importance in ranking a website because Google won’t count those links in their algorithm.

What is DoFollow?

Do Follow Backlink
Do Follow Backlink

DoFollow links are those that pass along “link juice” to the linked site, improving its search engine ranking. NoFollow links, on the other hand, do not pass along link juice and therefore provide no SEO benefit to the linked site. In general, it’s best to get as many high-quality DoFollow links as possible.

How to create DoFollow Backlink?

Backlinks are one of the most important factors in SEO, and they can be a bit confusing. A backlink is simply a link from one website to another. However, not all backlinks are created equal. Some backlinks are more valuable than others, and some can even hurt your SEO.

One type of backlink is called a DoFollow link. This type of link passes along what’s called “link juice,” which helps improve your search engine ranking. A NoFollow link, on the other hand, doesn’t pass along any link juice and can actually hurt your ranking.

So, how do you create a DoFollow backlink? There are a few ways:

Write guest posts for other blogs in your industry. Make sure to include a link back to your website in your author bio.

Reach out to influencers in your industry and offer to write a guest post for their blog. Again, be sure to include a link back to your website in your author bio.

Create high-quality content that other websites will want to link to. This could be an informative blog post, an infographic, or even a video tutorial.

Creating DoFollow backlinks

What is NoFollow Backlink?

NoFollow Backlink
NoFollow Backlink

If you’re a blogger, you’ve probably heard of the term “nofollow” before. Nofollow is an HTML attribute that can be added to links to tell search engines not to follow them.

When a search engine sees a nofollow link, it means that the website doesn’t want to pass any link Juice (ranking power) to the linked site. In other words, nofollow links don’t really help your SEO much.

However, that doesn’t mean that nofollow links are completely worthless. Even though they don’t help your SEO, they can still help you in other ways.

For example, nofollow links can:
-Send traffic to your website
-Help you build relationships with other bloggers
-Make your website look more natural

So even though nofollow links aren’t the most valuable kind of link, they’re still worth pursuing.

How to create NoFollow Backlink?

If you’re running a website or blog, you probably know that backlinks are important for SEO. But what exactly is a backlink? And what’s the difference between a DoFollow and NoFollow backlink?

A backlink is simply a link from one website to another. The more backlinks you have pointing to your website, the higher your site will rank in search engine results pages (SERPs).

DoFollow links are the most common type of backlink. These links pass along “link juice” and help improve your site’s SEO. NoFollow links, on the other hand, don’t pass along link juice. These links are often used when linking to low-quality or untrustworthy websites.

So how do you create a NoFollow backlink? It’s actually pretty easy. All you need to do is add the rel=”nofollow” attribute to your HTML code.

That’s it! Now when someone clicks on that link, they won’t be passing along any link juice to your site.

Guest Posting: One of the best backlink option

The most powerful way to increase your website traffic is guest posting. Guest post is a great option because it allows you to build links on other authoritative sites and help spread awareness about your business in a non-confrontational way.

However, guest posting also works both ways – so if you’re not careful, you might end up hurting your reputation in the eyes of others. So how do you go about building backlinks through guest posting? What should be kept in mind?

How to get more backlink

Other to your backlink

If you want to know what is backlink, start by researching search engines. We are good at telling you which websites are authoritative and where they rank in their searches. If your site is new, you may find it difficult to get into Google’s top three results without having a link from a site that ranks highly.

That’s when you need to start building your backlink portfolio. You can comment and create content on social media sites like Facebook, Twitter, and LinkedIn as well as other websites to help reach new people. Make sure you only use high-quality links on these sites because if they don’t have good reputations themselves, then neither will yours.
You can also contact bloggers who write about topics similar to yours and ask them if they would be willing to link back to your site.

And what are some of the best practices to follow? Let’s find out!

Creating Backlinks

According to SEO experts, backlinks are one of four essential SEO criteria that influence search engine ranking. In simple terms, a backlink is an online link to your website from another website.

What’s even better about backlinks is that creating them does not require any technical knowledge; you can use free tools or hire someone else to create quality backlinks for you if you don’t have time or skills to do it yourself.

Broken Link Building

What it is, how to do it and why you should do it. Broken link building is a search engine optimization strategy that involves adding links to websites (website A) to pass link juice, or authority, from website A to other websites (website B).

After doing some keyword research for your chosen industry, site owners may use broken link building as a way to point to higher ranking websites that already rank well for certain keywords toward their sites. This will help increase rankings in search engines and overall visibility.

Build Backlink from Link RoundUps

You’ve likely heard that backlinks are breadcrumbs. Just like you can’t make bread without flour, you can’t succeed with backlinks until you have them. There are various types of backlinks–some good, some bad. Link roundups are a great way to build quality, high-value backlinks with very little effort and risk on your part.

Create a Linkable Asset

Create Linkable Assets—something about your site that’s so good that people want to share it. Some examples include webinars, videos, slide decks, infographics, and even a guest post on someone else’s website. A linkable asset doesn’t have to be perfect, but it should provide value in some way.

For example, if you create an infographic with data from a study you conducted, you can use that as a linkable asset by sending out emails announcing its release or posting about it on social media channels like Facebook and Twitter.

Top Sites to create Backlink

There are many sites that you can use to create backlinks, but some are better than others. Here are some of the top sites to create backlinks:

  1. Google My Business: Google My Business is a great way to get high-quality backlinks. All you need to do is create a listing for your business and include a link to your website.
  2. Yelp: Yelp is another great site for getting high-quality backlinks. Create a listing for your business and include a link to your website.
  3. Facebook: Facebook is a great way to get high-quality backlinks. Create a business page for your business and include a link to your website.
  4. Twitter: Twitter is a great way to get high-quality backlinks. Create a Twitter account for your business and include a link to your website.
  5. Instagram: Instagram is a great way to get high-quality backlinks. Create an Instagram account for your business and include a link to your website.
  6. Quora: Quora is a great way to get high quality backlinks. Create an account and start giving answers and provide your link.

Conclusion of Backlink

A backlink is a link from another website to your own. It’s not just any old link, though—backlinks are highly valuable to search engines and can greatly increase your ranking in search results.

But that’s not all! If you have more backlinks on your site than other sites in your field, it will also demonstrate authority and establish your online presence as an expert in whatever field you choose.


Ques: What is Backlink?
Ans: A backlink is a link on another website that points to your site.

Ques: What is DoFollow Backlink?
Ans: DoFollow means that whenever you click on a linked website, you will be redirected to another site.

Ques: What is NoFollow Backlink?
Ans: A NoFollow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.

Ques: How to get more Backlinks?
Ans: The answer to this is given above having various methods.

Ques: How to check backlinks?
Ans: There are thousands of free tool available on google to check, some of them are Aherfs, Semrush, Moongols and many more.

Ques: Which type of backlinks are best?
Ans: Personally, I will suggest you that guest posting is the best option from relevant website.

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